PRIVACY POLICY

2. Information We Collect

When you contact us through our website, by telephone, by email or in person, we may collect:

• Your name and contact details, including your email address and telephone number.

• Information you provide through our enquiry forms.

• Details of jewellery you wish to source, sell, repair or commission.

• Your jewellery preferences, requirements and approximate budget.

• Photographs or other information you choose to provide about jewellery.

• Information relating to appointments and correspondence.

• Technical information associated with your use of our website, such as IP addresses and browser information, where collected by our website or service providers.

Please avoid sending sensitive personal information unless it is necessary for your enquiry.

3. How We Use Your Information

We use personal information where necessary to:

• Respond to enquiries and communicate with customers.

• Discuss jewellery sourcing requirements and suitable options.

• Arrange appointments and consultations.

• Provide information about bespoke jewellery, repairs and restoration.

• Assess jewellery that customers are interested in selling.

• Provide quotations and manage customer requests.

• Maintain business records and meet applicable legal obligations.

• Maintain the security and functionality of our website.

We do not use information submitted through an enquiry form for unrelated marketing without an appropriate lawful basis.

When you submit an enquiry through our website, the information you provide is stored securely within our WordPress website database using Forminator. An email notification is also sent to our business email address, info@atlaswatcheslondon.com, so our team can review and respond to your enquiry. Personal information is handled by AWATCHLDN LTD for the purposes described in this Privacy Policy.

4. Our Legal Basis for Processing

Under UK data protection law, we process personal information where an appropriate lawful basis applies. Depending on the circumstances, this may include:

• Contract or steps before a contract: To respond to requests for quotations, appointments or services.

• Legitimate interests: To manage customer communications, operate our business and maintain website security, where those interests are not overridden by individuals’ rights.

• Legal obligations: To comply with applicable legal, tax or regulatory requirements.

• Consent: Where we specifically request consent for an activity that requires it, such as certain marketing communications or non-essential cookies.

Where processing is based on consent, you may withdraw that consent at any time.

5. Supplier Communications

When helping you source jewellery, we may need to discuss your requirements with relevant suppliers or professional contacts.

We aim to share only the information reasonably necessary to handle your request. Where possible, we can discuss jewellery specifications and budgets without sharing your direct contact details.

6. Sharing Your Information

We may share personal information with service providers who support the operation of our business, such as website hosting providers, email services, website form providers and professional advisers.

We may also share information where required by law or where reasonably necessary to provide a service you have requested.

We do not sell customer personal information.

7. Cookies and Website Technology

Our website may use cookies or similar technologies to support its functionality, security and performance.

Some cookies may be essential for the website to operate. Other cookies, such as analytics or advertising cookies, may require your consent before they are used.

The cookies and third-party services used on our website should be reviewed so that visitors receive accurate information and appropriate choices where required.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to enquiries, managing customer relationships and meeting legal obligations.

Retention periods may vary depending on the type of information and whether a customer proceeds with a transaction or service.

When information is no longer required, we aim to delete it securely or anonymise it.

Enquiries submitted through our website are generally retained in our Forminator database for up to 12 months, unless a longer retention period is necessary for an ongoing customer relationship, transaction or legal obligation. Email correspondence and other business records may be retained for different periods where appropriate.

9. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

10. Your Data Protection Rights

Under UK data protection law, you may have the right to:

• Request access to personal information we hold about you.

• Ask us to correct inaccurate information.

• Request deletion of your information in certain circumstances.

• Request restriction of certain processing.

• Object to certain uses of your information.

• Request transfer of your information where applicable.

• Withdraw consent where consent is our lawful basis.

To exercise your rights, please contact us using the details above.

You also have the right to raise a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk/.

11. Links to Other Websites

Our website may contain links to third-party websites, including Atlas Watches London.

Other websites may have their own privacy policies and data-handling practices. We encourage visitors to review those policies when leaving our website.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, website technology or legal requirements.

Any updated version will be published on this page with a revised date.